![]() ![]() Put yourself in the shoes of your customers. If there is one take-away you should consider from this article is that timing and situational awareness is key to a successful campaign. If you’re keen to know which holiday’s to prepare for, check this quick guide on all the holidays celebrated yearly, and in preparation, consider using our ready-made templates for each holiday. Doing so will help customers prepare for your offer, while simultaneously avoiding other competitive ads by having your message delivered earlier. Holidays are more memorable compared to weekly sales, so take the opportunity to send your SMS campaign a couple of days beforehand. Repetition is welcomed when it comes to food-related campaigns, so let your customers know what you have to offer. Keep this in mind, and don’t be surprised if dinner ads may not convert as immediately as breakfast or lunch campaigns. Research shows that 46% of people decide where they want to eat for dinner 1hr before actually leaving while the remaining 54% need more time to decide. Similar to breakfast and lunch, you’ll want to target your consumers before they choose where to eat. So, if most people are taking their breaks between 12:00–1:00 p.m., then it’s reasonable to assume that sending your campaign between 11:00–11:30 a.m. Typically, most people decide where they want to eat 1hr before lunch. ![]() Also, consider utilising some of our restaurant-specific SMS templates for some additional ideas and inspiration. Try not to send an SMS earlier than 8:00 a.m though as some recipients may still be in bed. If you’re trying to catch the early crowd before work, send a message 1 hour before their workday begins, which gives them enough time to decide if they want to dine at your restaurant. Apply the General Marketing rule above, and adjust it to your customer’s profile as needed. If you would like customers to keep your promotion in mind ahead of a weekend sale, send them your campaign the Thursday before the weekend. Keep your text message short and to-the-point, and if you need help figuring out the best messaging, take a look at some of our high-conversion templates alert, reminder, and notification templates for some ideas. Reminders are most effective when sent 24 hours before an appointment, which is then followed by another reminder 1 hour before. ![]() When it comes to appointments, it’s essential to keep customers in the loop – even if they are the forgetful sort.
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