The data is filled for each of the products and can be easily compared after a thorough read. It lists the models on one side and the features for comparison on the other. This is a basic comparison sheet that helps us compare the screen sizes, display types, and dimensions of different iPhones. With this chart, we can easily compare and see who is the tallest and the shortest. The actual height is also mentioned in each picture for better understanding. A 2-D picture is used to represent the person in reference, and the image is altered in length to match the person’s height. This is a modified version of the bar chart and effectively compares the heights of different people. To understand these charts better, have a look at the examples below. Due to their importance in competitive analysis, line charts are frequently used by businesses and organizations to gauge their sales and performance. They are very simple to read and can handle a humungous amount of data. Line Charts are a special type of comparison chart that illustrates the time series data and helps in assessing the trends. They are an effective tool for correlation comparison and therefore important for research purposes. They represent a specific value and are plotted for the different parameters. Pie charts are very widely used in sales and marketing, where they help determine the effectiveness of the different marketing techniques.Īs the name suggests, dot charts represent the data via small dots. They are simple graphs with a visual hierarchy that compare the different sectors of a certain topic. Bars for each product are drawn for a specific parameter and are encoded with colors to differentiate between them.įor drawing a complete comparison, pie charts are indeed very useful. This is a friendly and widely accessible way of communicating comparisons between several products. Due to numerous data representation methods, these charts are further divided into multiple types. The infographics fuse the data sets with the text and explanation to make them understandable. Generally, the comparison tables are more widely used for study purposes and require a thorough read of the chart to devise a conclusion.Ĭomparison Maps provide a schematic depiction of the data and are very useful when comparing a considerably large amount of data. If the feature is present, the corresponding box is ticked. In the scoreboard form, a sheet lists several parameters on one side and products on the other. The data can be represented in three ways: numerical, words, or as a scoreboard. Different tables are drawn, and comparisons are made between two or more objects. This is the most basic and common way of making comparisons. Let’s see some basic variations of these charts. From making comparisons via table to doing it via schematic diagrams, comparison charts cater to all needs. The reason is pretty clear they are very versatile. Sometimes they do not offer a quick overview at a single glance and need to be read thoroughly.Ĭomparison Diagrams are the most common types of tools used for competitive analysis. It is easy to manipulate the data and cause misconceptions. It can be lengthy and laborious than the visual representation graphs.Īll comparison charts do not offer a detailed illustration and have to be understood with just words. The charts are easy to interpret, reader-friendly, and widely accessible. It provides reader comparison at a glance. The parameters and items for comparison can be limitless. It is simple to make and offers quantitative as well as qualitative analysis. Summarises large data sets into comprehensive analysis and visual representations. However, like every other data visualization method, they have their disadvantages too.Įven though the pros outnumber the pitfalls, we’ll have a look at both of them to understand this chart better. Part 3: Pros and Cons of Comparison Chartsįor decades, comparison Charts have been appreciated for their wide application and numerous advantages.
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